Writing+the+report

Structure and organise your information and ideas in your report to include:
 * an introduction outlining the focus of your research
 * A body of accurate information from which relevant conclusions are drawn linked to your research questions, together with evidence to support the points you make.
 * a conclusion
 * a bibliography

Your report should show the use and control of writing conventions without intrusive errors. For excellence, the accurate use of writing conventions is required. Write at least 500 words in your report. Include a bibliography. Attach to your report the notes you have taken to show the information you have selected from each text. Refer to the student exemplars for suggested appropriate formats.

Read the exemplar below:


 * //Research Report: The Language of Automotive Advertising//**

// The area of language I chose to research concerns automotive advertising. The reason I chose this area is because I was interested to see why the techniques are effective enough to encourage people to shell out $50,000 for a rebadged Daewoo. For my research I chose to focus on the effect the language techniques have and the nature of appeal that is projected. //

// Visual images are an important feature in the advertising of vehicles because they are used to express the concept that the advertiser feels will be most effective in appealing to the target audience. This is shown clearly in the advertisements for the new BMW three series. The image used is the count down of an athlete to begin an event, counting to the new BMW three series. This projects an image of speed, strength and agility, appealing to a person’s want for thrill and excitement. Another strong example of visual imagery is found in advertisements for the Porsche Boxster. The image of the Porsche with its roof down speeding along the open road conjures feelings of both passion and excitement as well as appealing to the need to make a statement. //
 * // Visual Imagery //**

// A strong use of visual imagery is also shown in advertisements for the new Mercedes B-Class. The ad features a new Mercedes parked on a far off barren planet. This gives the impression that the car is both modern and adaptable as well as elegant. It appeals to the buyer wanting to make a statement as well as to have a car that is versatile. The Peugot 307 ad features the car in the foreground with its boot being used as a ski ramp set against a picture perfect mountain range. This image makes a humorous link with the slogan ‘so practical’. The image of the car is made to seem like it can bring you closer to nature just by owning it, which could be a good selling strategy for car buyers living in the city but who crave some of the outdoors. //

// Jargon is used to explain the technical nature and features of a vehicle, appealing to what people want in a car, or to make the technology of the car seem more advanced than it actually is. A prime example of the latter is found in advertisements for Subaru All Wheel Drive. The text below the image of a car promotes the ‘Symmetrical All Wheel Drive’. This feature sounds modern and powerful, appealing to those who are looking for more than just a city going car. It also provides a feeling of safety and of technological advancement. In the advert for the BMW three series, ‘Innovative Active Steering’ is presented as a feature of the car. This provides a feeling of safety and flexibility. This appeals to a desire for a car that is both safe and adaptable. The advert for the new VW Passat talks about a ‘climatronic’ control system. This is a neologism that is used as jargon. It gives the car a feeling of technical prowess as well as a sense of innovation. It appeals to our need to feel superior, many cars have climate control, only this one has a climatronic control system, and also our need to stay ahead of the competition with ultra-modern technology. // // Jargon is technical in nature and authoritarian in tone. It helps advertisers describe the physical features of the car, as well as to give the product a false sense of superiority. //
 * // Jargon //**

// Emotive word use is a prominent feature in car advertisements. They are meant to express that the product will fill a void in your life, even if you are unaware that such a thing existed. In the advertisement for the new BMW three series it talks of the car having ‘unrivalled agility’. The effect produced is one of finesse and power, as well as one of safety. By buying this car these feelings will be transferred onto you. The finesse and agility no longer belong to the car, they belong to you, providing the owner with a sense of superiority over other road users. In advertisements for the new Mercedes B-class, it talks of the car having the ‘flexibility’ needed for an ‘active lifestyle’. This targets buyers who wish to lead an active life by implying that the flexibility needed for this lifestyle is only attainable by buying a one hundred thousand dollar wagon. Another prominent example of emotive words is found in ads for the new Mazda 6. It talks of ‘European luxury’ giving the implication that the car looks and feels more expensive than it actually is. The connotations surrounding the word ‘European’ are sophisticated and fashionable. An appeal is made to the need for some to feel important and wealthy, even when the degree of importance and wealth they are looking for is unattainable. After all, it is only ‘Japanese’ not ‘European luxury’ that the buyer is actually getting. //
 * // Emotive Words //**

// The key motivation for any car advertiser is to sell a large amount of product. To do this they are ruthless, preying on the emotions of the buyers. The jargon provides the embellishment, the emotive words play on insecurities and the visual images do a mixture of both, forcing people to pay for a car when what they really need is a bicycle. //
 * // Conclusion //**

// BMW three series [NZ House and Garden] May 2006 // // Mazda 6 [AA Directions] March 2006 // // Mercedes B-Class [NZ House and Garden] Feb 2006 // // Peugot 307 [NZ Listener] April 2006 // // Porsche Boxster [Metro] March 2006 // // Subaru All Wheel Drive. [Autocar] Nov 2005 // // Volkswagen Touran [NZ House and Garden] May 2006 // // VW Passat [NZ House and Garden] April 2006 //
 * //Bibliography //**